A partnership program for visionary brands committed to advancing human health. Together, we fund pioneering mitochondrial research, educate consumers, and accelerate the shift from disease management to health optimization.
Who partners
Energy is foundational to health and human performance. Any brand that affects how people live, move, and experience the world — directly or indirectly — influences energy, powered by mitochondria.
Mitochondrial energy, longevity, performance, and recovery.
Mitochondrial repair, oxidative stress, and cellular aging.
Metabolic efficiency, gut–brain access, and nutritional energy.
Recovery, rest, treatments, and stress reduction.
Cognitive performance, stress, and decision-making under pressure.
The expression of energy through how we live, move, and experience the world.
Our momentum
Countdown is not an idea. It's a funded, growing initiative with an established partner ecosystem, a flagship event, and accelerating momentum across science and consumer markets.
Raised in under three years
Raised in a single evening
Annual growth in donations
Countdown sponsors
Invested in research projects
Why partner
Countdown's initiatives are grounded in real research — not marketing — providing genuine scientific credibility to your brand and mission.
Aligning with Countdown positions your brand at the forefront, leading a new era of health and wellness in your industry.
Demonstrate commitment to important health initiatives that resonate with consumers, employees, and investors.
Most contributions are structured as charitable donations to a 501(c)(3).
Access world-class researchers, physicians, clinicians, institutions, wellness advocates, and brands at the forefront of health.
Showcase your brand to a highly engaged, health-conscious audience — including direct access to Countdown Insiders, our growing membership community.
The ecosystem
Whether you're looking for brand-level visibility, a product-level signal, or a direct investment in groundbreaking research, there's a place for you in the Countdown ecosystem. Nearly every partnership is structured as a charitable contribution through our 501(c)(3), grounded in mitochondrial science, and designed to create meaningful alignment between your brand and the future of human health.
A tiered offering with strategic visibility across Countdown’s ecosystem, editorial storytelling opportunities, select SMAB access, and activation tools designed to engage your audience around mitochondrial health and cellular energy.
Start the conversationExtend your partnership through direct support of research aligned with your brand, category, or products. Or, explore opportunities within Countdown’s research pipeline. All are rooted in Countdown's research pillars and advancing mitochondrial science.
Start the conversationConnect a product or entire brand directly to mitochondrial research funding — a 1% contribution per unit sold, signaled through the Countdown mark. Aligning with Countdown positions your brand at the forefront of a new era of health and wellness, with a consumer-facing story that goes far beyond a label claim.
Start the conversationA product-level mark earned through scientific review by Countdown's scientific community — available to any brand, with or without a brand partnership. Full details and pricing available Q1 2027.
Start the conversation
At MoveDocs, our mission has always been to “do good” — helping people access the high-quality care they deserve. That same spirit connects deeply with Countdown's work advancing mitochondrial research, and we're proud to stand with them as a partner.
PS Cares, the philanthropic arm of PS, a private airport terminal for commercial flights, is proud to support the research with Dr. McCully on Muscle Preservation and Function through Boston Children’s Hospital and Harvard Medical School. Through PS, we’ve reimagined the travel experience to reduce friction, restore ease, and give people back a sense of time and energy. That perspective is what draws us to Countdown. By advancing research focused on cellular energy, resilience, and function, this work has the potential to transform how we support human health at its foundation, and we’re proud to be part of that progress.
We chose Countdown because they’re funding the research that explains why cellular energy matters–not just for disease, but for long-term health. This partnership is about collaboration; science, skincare, medicine, and philanthropy coming together to make a real impact.