John Hoekman: The Four Questions I Ask Before I Buy Anything

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Meet John Hoekman, a member of Countdown’s Board of Directors. After 20+ years on Wall Street, John spent the last decade building, funding, and buying health and wellness companies — but before that, he was, in his own words, this industry’s best customer: a medicine cabinet full of prescriptions treating a body wrecked by decades of hockey and skiing, and a mind carrying undiagnosed PTSD from surviving the South Tower on 9/11. What finally got him off all of it was cold water, heat, and meditation.